Guides for writing gifts people keep

What to write, what to cut, and what works when you cannot be in the same room. Short, practical guides from the messages we help people send every day — story cards from €4 and photo video letters from €9.

• What to write in a birthday card

  Stuck on what to write in a birthday card? A simple three-line formula, plus example wording for friends, parents, partners and colleagues you rarely see.

• Writing a letter to your partner

  A practical structure for writing a letter to your partner: what to include, what to cut, and example wording for anniversaries, Valentine's Day and no occasion at all.

• Long distance gift ideas

  Gift ideas for people in another country: what actually travels well, why digital gifts beat delayed parcels, and how to make a distant gift feel personal.

• Last-minute gift ideas

  Forgot the date? Last-minute gift ideas that still look thoughtful, ranked by how long they take, and how to avoid the obvious panic-gift tells.

• Gift ideas by relationship

  How close you are should change the gift. Practical gift ideas for partners, parents, friends, colleagues and people you barely know — with the tone to match.

• How to make a video letter

  A step-by-step guide to making a short video letter: how many photos to use, how to structure the words, which music works, and the mistakes that ruin it.